How To Launch And Grow Successful Podcast
So, you want to start a podcast. Congratulations! This will be one of the most rewarding yet difficult things you have ever done. When launching a new stream of content — a blog, podcast, YouTube channel – it’s easy to get discouraged in the beginning. Growth can be slow, and it can be discouraging. All I can say is that in the end it will definitely be worth it when you are running a successful podcast.
Benefits of starting a podcast
- A great networking tool — if you are doing an interview based show, this will allow you to continually increase your sphere of influence. Each and every time you do an interview with a guest you add someone else to your contact list. What a great way of connecting with creative and successful people!
- Enhance your companies brand — Your company’s marketing strategy most likely includes online video, a blog, and some sort of social media presence which is all great, but adding a podcast into the fold and letting your community hear from you can really add a new element to your strategy. It adds a human element, a voice to go along with the brand.
- Perfect for repurposing old content — If you have blog posts are videos you have produced, podcasting is a great way to repurpose this content in a different form factor. This will also reach another audience that you may haven’t been able to before.
What will the show be about
Now that you know the benefits lets get started. Before you do anything you need to ask yourself “Why am I doing this”. If the answer to that question is to make money. Quit now. This will never be a good motivating factor. Once you have figured out why you are starting a podcast you need to have an “Idea” as to what your podcast will be about. The topic of your show needs to be something that you can talk about for hours without getting bored and without running out of things to say. Obviously, you will run into times where you just can’t think of a topic. In these cases, there are things you can do to spark an idea, but generally, you want something that you are passionate about and don’t get tired of talking about.
Set up your RSS feed correctly
If you need to know how to set up a host for your podcast go to the article HERE. The one thing you MUST do when setting up your hosting plan is to make sure that you are hosting your show with a designated host (Libsyn for example), and not on your blog. There are many reasons for this BUT the main one is if you show gets popular (which you obviously hope it does), it could result in people not being able to download your content due to the overload.
Launch with 3-5 episodes
Once you are ready to upload your podcast to all of the directories such as iTunes and Stitcher make sure you have at least three to five episodes ready to publish. This shows your potential audience that the show is going strong, and gives you a better chance of being featured in the New and Noteworthy section of iTunes.New and Noteworthy is a section of the iTunes store that your podcast can show up in if it meets certain criteria. If you follow the steps in this article you will have a good shot at reaching this ever so coveted spot.
Have your Cover Art finished
The first thing someone will see when searching in the iTunes store will be your podcast artwork. What I always like to say is “If you are looking in the iTunes store at a bunch of different podcasts which one would you want to click on just by the artwork alone”. Your artwork needs to be bold with bright colors and clearly state what your podcast is about just from looking at it. If you are looking to get someone to design your podcast artwork for you there are two options to consider.
1.) Fiverr — This would be the cheaper route starting at $5.00. (always remember you will almost ALWAYS get what you pay for).
2.) 99Designs — A great site with professional graphic designers. You create a contest and have designers bid for your work. Price ranges from $299-$799 depending on the package you decide on.
Have your own associated website
It is critical to have your own website associated with your podcast. Have a concrete location to send your audience back to. When you begin to monetize your podcast you can also throw the website in as a package deal when pitching to potential sponsors. A website is just more link juice and will keep your listeners in your ecosystem longer.
Have Some Type Of Show Notes
When creating a brand and getting your name out there search engines are important, and Google LOVES words. Show notes are a fantastic way to promote and market your podcast to people who may be searching for a topic on Google and find one of your show notes pages. Show notes don’t have to be a novel or a short story BUT basic notes about the episode with links that were mentioned.
Social Media Is A Podcasts Best Friend
Putting the show on iTunes isn’t the final step. As a matter of fact, it’s far from it. After you have recorded and uploaded your show to your host and have been accepted into iTunes it’s time to get on the social media grind. One of the best ways to grow a podcast in the early stages is to interview people and have them share it with their social media fans. It’s FREE marketing. Once the episode is released provide your guest with the link to share on their outlets. Make it EASY. I recommend using a platform such as Hootsuite or Meet Edgar to schedule your social media posts. This can become overwhelming and can be made easier by doing it all at once for the entire week.