When starting any creative journey you need a plan to succeed, and podcasting is no different. In this article, I am going to list out some very important things you need to do when planning out your podcast launch.
Like any other online content, CONSISTENCY is key. If you start a podcast and then stop after releasing a few episodes OR you release an episode every few months you will not be successful. You need to publish your episodes consistently each week on the same day if possible. The benefit of this is that your community knows when to expect your content, and in time begin waiting on it and will contact you if it’s not there 🙂
Check out podcasting hosting services. In order to put your podcast on the major players like iTunes and Stitcher you will need to first have somewhere to host your audio files. We use Libsyn.com for hosting and pay $15 per month for a standard plan with show stats. There are multiple places that you can host your show on. Some of them are free and others are paid, BUT remember that 30 minutes of audio is around 30mb in size and an hour is over 60mb. Make sure you pick a plan and a service that allows your show to grow.
List of different hosting services:
- Amazon S3
These are just a few of the more well-known ones.
Determine if you are going to launch a new website or use your own personal blog or website you already own. I have a great post on how to start a WordPress site in under 10 minutes here. I would highly recommend getting a new website to coincide with your podcast. It’s great to have a URL that matches your podcasts name and branding.
Next, you will want to have at least 3-5 episodes ready to upload to iTunes immediately when the show launches. The reason for this is to help your show rank in the “New and Noteworthy” in iTunes. There will be an 8-week window after your show has launched that it will qualify to be in iTunes “New and Noteworthy”. This is great for your show and it’s initial growth, by having 3-5 downloads when you launch this will boost your downloads which in turn will help your show rank higher in this category for the first 8 weeks.
Once you have chosen your host you then need to get familiar with your RSS feed. This may sound foreign to you, BUT trust me once you understand what it is and does you will be fine.
A RSS feed looks like this:
http://youtubecreatorhub.libsyn.com/rss — This is also commonly referred to as a permalink.
Here is a video showing you how to submit your RSS feed to iTunes:
What To Do After You Launch Your Show
Post your first rating and review yourself and try to get others to post them for you, as well. In each episode you can use techniques such as asking your audience to leave a positive 5-star review and you will give them a shout out on next week’s episode (People love hearing their name in a podcast or video).
Share like crazy… All over social media share your podcast like mad. Even if it’s just your mom downloading and subscribing from 100 different places thats still going to help your show rank in iTunes.
Submit your podcasts to these directories:
iTunes (This should be obvious but this is where 85% of your downloads will come from).
Stitcher Radio — This is another great directory to submit your show to. They are the 2nd largest player, and have great apps on both iOS and Android.
Google Play Music — Google has just recently started putting podcasts in their directory and this is only going to get bigger with all of the android devices being sold each year.
The last thing I want to mention here is to not get caught up in the number game. When you start out podcasting it should be because you want to make a difference and you have a passion about the topic. If you get so caught up with download numbers and how many people are listening to your show it can become discouraging. Numbers are just numbers at the end of the day. If you are consistent and patient your show will grow.